The Case Study Of Global Strategic Transformation Of CIMC

Presently,we are experiencing the complex economic climate at home and aboard,and the increasingly fierce competition among countries and enterprises highlights the progress of globalization.Under the pressure of the downturn of domestic economy,the manufacturing industry,the foundation a country relies on,requires desperately adjustments and changes in respect of existing production theories,introduction of innovative ideas and the perfection of incentive mechanism.The large state-owned enterprises in particular are badly in need of improvement in original management mode,and adjustments in terms of production mode.While the success of China International Marine Containers(Group)Ltd.(hereinafter referred to as CIMC)in development can be instructive for small-and-medium enterprises(SME).For example,many of them lack a strong sense of strategic management,and distinct orientation as well.Either large state-owned enterprises(SOE)or private SMEs have to discard the previous outdated production and operation modes,and adjust themselves to the ever-changing market and global challenges.However,to update opportunely enterprises’ operation and management modes,to accelerate strategic adjustment,and to achieve transformation and upgrading remain a problem for enterprises.This paper briefly introduces the company profile of China International Marine Containers(Group)Co.,Ltd.(hereinafter referred to as CIMC),the main business of the Company and the development process of enterprises before the 21 st century.It mainly introduces the global transformation strategy of CIMC,CIMC Group’s background in the implementation of the global transformation strategy,the problems faced by CIMC’s diversified development phase,the internal and external environment of CIMC’s global transformation strategy,the SWOT analysis of CIMC’s global transformation strategy,and the globalization of CIMC Group The implementation of the transformation strategy.By studying the successful experience of CIMC’s global transformation strategy,we hope to bring a new production and management concept to our manufacturing enterprises and change the situation of the current manufacturing industry.We will learn from the ongoing reform of state-owned enterprises.To provide some feasible reference and successful experience to the strategic transformation of small and medium-sized enterprises.Globalization strategy of CIMC is based on its actual situation.And it won’t work to copy other enterprises’ approaches.It is always the best option to make judgment and decision at the right time by considering enterprises’ own internal and external environment,and to promote enterprise reform steadily by learning from valuable experience.When it comes to enterprises themselves,it is necessary to lay a solid foundation by recruiting talents,innovating development mode,and introducing advanced technologies and competition mechanism.As for external conditions,they should adapt to the ever-changing environment and globalization to promote development,and advance with the times by carrying out reform.