The Investment Analysis And Countermeasure Research Of H Energy Investment Company To The Gas Market Project Of Z Downtown

Z city is locatea in the south of Shaanxi Province, natural gas and other resources are abundant, but the current development is insufficient, and the related supporting infrastructure is in the initial stage of development. Since the Z outside the city center in the city gas franchise,H company has made great progress in Z, each county gas investment projects, the number of users and the amount in the average annual growth rate reached more than 50%, but due to investment in the region urbanization rate is low, the scale of City small, less of the total population, commercial and industrial foundation is weak, low level of consumer factors leading to the market potential is limited and difficult to achieve economies of scale, profit ability is weak, need to consider the core area of the city size, population density, and the developed industry and commerce investment to improve the quality of development company.In order to solve the bottleneck of the development of the present stage, the gas market in Z city center is the key to the next step of investment, so this paper puts forward the research and countermeasures for the development of the natural gas investment project in the downtown area of Z.This research is from the background analysis of H company, the market analysis, the analysis of Z, the financial analysis, the risk analysis and so on. The results show that: first,from the aspect of H's development background, organizational structure, asset status, market condition and conclude that H company as the main investor has strong strength, wide market and great potential advantage; second, market analysis found that the current Z city gas market currently has a large gap in the market, to improve the construction project Z city gas market,provide high quality and standard of living experience for Z city people, driven by Z economic as well as the local industry chain development; third, the overall evaluation results indicated that the project every year in accordance with the amount a pay off, to estimate the risk of investment funds to complete the better; fourth, financial analysis after that, the total investment return rate of 39.43%, capital profit rate is 68.17%, the financial net present value of 19.6 is greater than 0, the financial internal rate of return 0%, the dynamic investment recovery period is 9.27 years, the project has a lot of financial profit advantage, strong profitability. The period of the loan interest rate, excess debt repayment reserve rate, the rate of assets and liabilities are to meet the financial requirements, the project repayment ability, at the same time, the sensitivity analysis showed that the sales price for the comprehensive sensitivity factors, H company should be natural gas prices may change control in the pre measuring range; fifth, the project investment process may cause the market risk, financial risk, production risk,macroeconomic policy risk, so the risk management should be actively in the process of project construction, control risk effectively, to meet the project safety and profitability requirements.