Research On Marketing Strategy Of Mobile Banking HNS Branch

Under the background of rapid development of Internet and continuous updating of 4G network communication, the integration and penetration of diversified service demands and Internet services in the financial industry has become an inevitable trend. The diversification of financial services needs and Internet services technology integration and penetration has become an inevitable trend, the development of this trend makes the traditional financial products and services has undergone tremendous changes. Mobile banking with its new comprehensive service capabilities and market vitality affect people's daily lives. Mobile hanking is becoming more and more popular channels for commercial banks to provide convenience for customers. Therefore,mobile banking has very broad prospects for the development of mobile banking. Bank of Communications HNS branch of mobile banking should be in the same industry in the fierce competition to take full advantage of their strengths and resources, and thinking about how the future development of mobile banking marketing management, HNS branch of the mobile network in the context of global economic To consider the primary problem. The diversification of financial services needs and Internet services technology integration and penetration has become an inevitable trend, the development of this trend makes the traditional financial products and services has undergone tremendous changes. Mobile banking with its new comprehensive service capabilities and market vitality affect people's daily lives. Mobile banking is becoming more and more popular channels for commercial banks to provide convenience for customers. Therefore,mobile banking has very broad prospects for the development of mobile banking. Bank of Communications HNS branch of mobile banking should be in the same industry in the fierce competition to take full advantage of their strengths and resources, and thinking about how the future development of mobile banking marketing management, HNS branch of the mobile network in the context of global economic To consider the primary problem.The specific research of this paper is divided into three parts: The first part is the introduction part, the main purpose of the study and significance, as well as the content and methods of research and gives the research framework; The second part is the overview of domestic and international research and theoretical analysis; The third part of this paper, The environment and the internal environment were analyzed and analyzed respectively, and the mobile banking strategy applied to HNS branch of Bank of Communications was given, and the marketing strategy was evaluated based on the analytic hierarchy process. Finally, the guarantee measures of marketing strategy were put forward.This paper mainly uses the basic classic model of marketing management to explore the mobile banking marketing strategy of HNS branch of Bank of Communications. Based on the four aspects of marketing external environment, diversified market demand,industry competition and energy situation, this paper discusses the status of mobile banking marketing business of HNS branch of Bank of Communications, discusses and analyzes the HNS mobile banking of Bank of Communications in the marketing process And put forward some feasible ideas and suggestions for the business development according to the marketing problems. At the same time, it gives a new idea for the mobile banking strategy of Bank HNS.