Study On The Marketing Strategy Of The Mobile-banking Of Bank Of Communications In Qinhuangdao Branch

Today,the network basically covers almost all regions of China,and the age of 5G network has come.In this environment,mobile banking develops rapidly.From the current situation,mobile banking has attracted a lot of users' attention because of its novel integrated services.In order to meet the mobile office requirements of more customers,to ensure that users can start work at any time and anywhere,mobile banking has opened a lot of online transaction services,users only need to have a mobile phone,they can efficiently and quickly online transaction.Therefore,the development potential of mobile banking is still huge.In this paper,the marketing strategy of Bank of communications Qinhuangdao is studied in detail by combining theory with practice,and the relevant research content also fills the undeveloped part of the rapid development of mobile banking marketing strategy research.On the basis of summarizing the existing research experience,I hope that through in-depth analysis and Research on mobile banking business of Qinhuangdao branch of Bank of communications,it can provide reference for the development of Bank of communications,at the same time,it can help to improve the operating revenue and expand the influence of Bank of communications,so that Qinhuangdao branch of Bank of communications can make full use of its advantages and resources in the fierce competition of the same industry with the help of mobile banking business,stand out.Firstly,it introduces the research background,summarizes the previous research conclusions,and then discusses the development of marketing strategies at home and abroad in detail.This paper deeply analyzes the marketing situation of mobile banking in this branch,finds out the problems in its development process,and then puts forward corresponding solutions.Secondly,PEST,standard analysis method and SWOT analysis method are used to comprehensively analyze the internal and external resources and marketing environmentrelated factors of mobile banking marketing work.Third,with STP theory as guidance,based on Bank of Communications mobile banking user data,market segmentation.On the basis of this,it determines the mobile banking marketing strategy of the Qinhuangdao branch.Finally,this paper is based on the latest research conclusions from the latest perspective and combined with the characteristics of the enterprise,From the four dimensions of improving talent training,product innovation for customer groups,optimization of mobile banking,integration and innovation of service marketing concepts,this paper puts forward some measures to ensure that this marketing strategy can actually fall to the ground.