The Research On Marketing Strategies Of Zhongzhinanjing Electric Co.,LTD

Zhongzhi electric nanjing co.,LTD.Is engaged in industrial automation product development,design,production,sales integration business such as type of high-tech enterprises,mainly for the level of equipment production units to provide services.As the industry's competitive level gradually increased,the sales price began to decline,industry profits are being diluted.Servo system is an important part of the automation market is influenced by related industry development,its always to keep more than twenty percent growth rate,by 2018,the industry market scale will achieve 10 billion yuan of above,among them,China will account for about forty percent in the market,from which we see not hard,the industry contains huge business opportunities.Therefore,the marketing strategy for servo system in the industry a comprehensive research has significant research value.The author attempts to from the Angle of marketing theory,combined with the feature of the overall development of the servo system of industry marketing strategy,with zhongzhi electric nanjing co.,LTD.,as the main research object,and in-depth analysis of its marketing strategy.First of all,the state servo industry market size and company comprehensive management research,to the company comprehensively summarizes the problems in the implementation of marketing strategy,according to the information,zhongzhi electric nanjing co.,LTD.,a single core product problems,the product competition ability is weak;Product pricing is not flexible and long cycle of price;The lack of corresponding channels to promote,lack of marketing channel management;Target market planning is not clear,causing confusion sales model,channel conflict,thus affecting the brand construction.Secondly,based on the problems existing in the course of its marketing,integrated potter macro marketing environment analysis,industry analysis,competitive environment,internal resources condition analysis,used the SWOT analysis of the internal and external marketing environment comprehensive analysis,it is concluded that the company advantage is through the study and a series of scientific research and technical support,has completed technology upgrade,and formed the core of the unique products and technical service ability;Disadvantage is that market dominated by foreign brands;The opportunity is benefit from manufacturing industry,equipment industry domestic servo products manufacturer still locating in the low-end market,into the high-end market to win the opportunity for the company.Again,on the basis of market segmentation,the comprehensive design on the marketing strategy,including product,value,channel,promotion four aspects:content,make it meet the demand of optimizing development.In the process of building a brand,enhance brand awareness of the industry;By providing OEM solutions,establish strategic cooperation relationship with key customers,using the model the influence of opinion leaders,marketing,technology,formed a series of measures such as barriers to competition;The price adjustment strategy,pricing strategy,differential pricing strategy,stability and old customers to develop new customers;Authorization to the target market development to industry as to distinguish the agent dealers,sales channels to improve the target market.Apply some sales promotion strategy,to promote,remind and create customer opportunities.Finally put forward to strengthen the construction of marketing training,information,establishing the strategic cooperation partners,and strengthen the marketing personnel incentives etc.Several proposals.To zhongzhi electric nanjing co.,LTD.This study has certain reference value for marketing strategies,at the same conditions similar companies also has significant reference value.