In recent years,with the development of economic globalization and the China "The Belt and Road",more and more domestic enterprises to go abroad for overseas direct investment,Chinese enterprises are playing an increasingly important role in the international arena,and their competitiveness is also increasing,But due to the political,economic and legal environment is different,there are many problems in the process of investment management of enterprises on the outside,the risk is far greater than domestic investment,and it is difficult to predict and prevent.This paper studies the risk management through TCL company’s investment in Europe and America market,from three aspects of risk identification,risk assessment and risk control,The risk identification process using report analysis of financial risk and management risk,TCL is faced with certain financial risk,solvency declined,and increased the risk of financing,since 2015,profitability also showed a downward trend,the gross profit level is not high.Secondly,by collecting TCL market data,TCL communications equipment lack of price advantage,it is a certain risk for the future control,and the overall profitability of TCL communication can also be affected.The risk assessment procedure is to evaluate the risk on the basis of risk identification and put forward the improvement measures;to determine the risk of what type of offshore operation and management in the TCL group,including the macro environment risk,financial risk,management risk and market risk,the solution to these enterprise risk tolerance,the corresponding the countermeasures and the choice of risk management strategies,This paper focuses on the analysis of macro environmental risks and financial and operational risks,and puts forward corresponding countermeasures.Finally,on the basis of risk identification and risk assessment,risk control measures are proposed from the perspective of government and enterprises respectively. |