The For-profit Model Research Of Asset-Light Strategy Company

In China’s various industries,has been as an important part of the home appliance industry due to changes in the external environment and the market gradually saturated,there have been overcapacity,such as overcapacity,high cost,tight cash flow and other circumstances,the main low price Cost and large-scale production model has been difficult to sustain,it is difficult to help enterprises from the bottleneck of development.In this case,to further enhance the enterprise for the capital conversion utilization,building the core competitiveness of enterprises and long-term brand value,while looking for a new profit model is the current priority,which for the home appliance industry to seek new opportunities for development,change mode Profit steady growth and continued to maintain market competitiveness is also particularly important.Today,many of the world’s leading enterprises are widely used in light asset operation model,light asset profit model is limited resources in the conditions of the use of leveraged resources,their own little investment to meet customer needs,concerned about the high value of the enterprise value chain stage,The focus on the improvement of business processes and links,and gradually form the core competitiveness of enterprises.This paper analyzes the unique characteristics of HE Company in recent years by developing light assets on the balance sheet,summed up the following characteristics: high cash reserves,low inventory ratio,higher current assets and fixed assets ratio low.Secondly,from the several basic aspects of the profit model,combined with HE’s own situation,the analysis of HE companies in the implementation of light assets in the process of taking measures and strategies,and its final results of the financial analysis,and increase the industry as a competitor Horizontal comparison to increase persuasive,thus showing the advantages of light assets profit model.However,there are still some problems in this,in the future transition period HE companies should also pay attention to the form of cash reserve allocation,management fees and bills receivable planning.Finally,based on the analysis of the profitability model of HE’s light assets and the experience from it,it provides a reference for enterprises that want to transition later.