Research On Internet Marketing Strategy Of Life Insurance Products Of GH Life Insurance Company

Insurance is an important risk management tool in modern economic society.It is also an important part of the modern financial system and social security system.It has the functions of organizing economic compensation,financing and supporting social management,and plays a role in promoting economic development and ensuring social stability.The irreplaceable role of other products and services.Due to the homogeneity of insurance products,there is no difference between the insurance business and the business process of each company,the key is in the service quality and marketing level.In recent years,relying on the rapid development of Internet technology and the rise of e-commerce,consumers' purchasing methods,corporate marketing channels and operating models have become increasingly diversified.China's huge network of netizens provides a good foundation for insurance companies to develop online marketing,and the rapid development of e-commerce and online marketing models has attracted the attention and attention of most insurance companies.Different from the traditional marketing model of insurance,network marketing has become a new and unique insurance channel,which will become a very important marketing tool for the insurance industry.Due to the late development of China's Internet and insurance industry,online sales are still in its infancy.Although domestic insurance companies have actively invested in the development of insurance network marketing,due to the lack of information infrastructure and insurance innovation in the development process,the network Safety and insurance terms are subject to professional factors and other factors.Most insurance companies,especially life insurance companies,are still in the basic functional stage of introducing information such as company information,product introduction,and rate trials on the website,and they cannot achieve real network marketing.This paper mainly studies the topic of Internet marketing strategy of life insurance products of GH Life Insurance Company.It elaborates and analyzes the relevant theories of insurance marketing,the characteristics of life insurance products and the current marketing environment of life insurance products of GH Life Insurance Company.Practical marketing strategy recommendations and related safeguards.The paper has six chapters: the first part is an overview.The second is an overview of relevant theory,the characteristics of life insurance internet marketing.This paper analyzes and summarizes the research status of life insurance internet marketing at home and abroad.The third part analyzes the main problems faced by the company in the operation process of the GH insurance company.The fourth part analyzes the operation of GH life insurance company from the macro and micro level.Environment,and use SWOT analysis method to carry out the follow-up Internet marketing strategy of the enterprise;the fifth part is the countermeasure suggestion,combined with the development strategy selected by GH life insurance company to formulate countermeasures and suggestions;the sixth part is the safeguard measures to develop the guarantee system for the selected development strategy..It is hoped that through the discussion and discussion in this paper,it can inspire the GH Life Insurance Company's life insurance products Internet marketing strategy,thereby increasing its market competitiveness and user satisfaction.At the same time,it can also provide some valuable exploration and practice for China's life insurance network sales channel methods and sales product categories.