The Research Of The Whole Industry Chain Control Idea Embedded In Food Marketing Model

With the rapid development of the market,the upgrading of consumption today,food plays a more and more important role in life.The current food marketing model for the traditional way,the lack of innovation,can not meet the needs of the consumers,especially the food safety problems have become increasingly prominent today,people have some consumer panic.Money can not buy at ease the food,simple authentication,brands can not persuade consumers from the root,must pass to a certain degree of change and in the food marketing mode for reference,to reduce mistrust,consumers increase the selling point,improve the product quality and market competitiveness.In this paper,the theory of marketing,consumer demand theory and agricultural industrialization theory,using literature retrieval method,system analysis method,analysis method of combining normative and empirical in-depth study on China's food marketing.Firstly,the connotation of the connotation and the concept of the whole industry chain control and food marketing mode analysis,expounds the purpose and significance of this study;and then through the analysis of the current problems faced by the food marketing,find out the main factors which restrict our country food marketing;then from the current domestic and international food market marketing situation,consumers changes in demand,several strategies of market feasibility analysis of China's food marketing challenges,mainly through theoretical and empirical analysis to discuss how to control the whole industry chain will be embedded into the concept of food marketing model to provide the basis for the formulation of the marketing strategy according to the current situation of food business;The specific problems existing and pin specific factors in China consumer behavior influence,through the empirical control of the whole industry chain concept embedded food marketing model and theoretical analysis of Yantai Apple marketing model to illustrate the analysis,in the current situation,the whole industry chain will control concept embedded food marketing mode,can effectively solve the food marketing encountered the problem.