On The Marketing Strategy Of Special Agricultural Products

With the increase of China's agricultural support,agricultural economy developed rapidly.Agricultural economy more and more attention,as the agricultural characteristics of agricultural products began to gradually into the market.In agricultural markets,the current status quo of local agricultural products marketing attention of many domestic scholars and experts,what will be the future characteristics of agricultural marketing strategy in product marketing is still an urgent concern,article for the study of local agricultural products marketing strategy select Changyi ginger as a case on behalf of local agricultural products,thereby determining the level of our current problems and current situation in the marketing of local agricultural products.In the course of the study,according to the characteristics of local agricultural products selection Changyi ginger foothold for the study of marketing strategy Changyi ginger current situation and analysis of the problem,through Changyi ginger performed before,as well as other aspects of the internal and external environment Learn,discover Changyi ginger marketing strategy focused on four aspects of the product,price,distribution and promotion,etc.,through in-depth understanding of these four aspects,including product strategy found trademark registration,packaging,variety development and life cycle four areas,pricing strategies including pricing,demand,cost,and information systems in four areas,distribution strategy includes four aspects of direct channels,channel source,channels of communication and channels of transportation;promotional strategies include sales personnel,advertising,public relations and business promotion in four areas.Based on four major areas Changyi ginger and 16 small aspect,article Analytic Hierarchy Process matrix data processing and analysis,to obtain 16 factors and the index factor 4 one pair Changyi ginger marketing level influence the situation,to give 4 policy price strategy the greatest impact on the marketing level,16 cost factors in the level of investment in marketing the greatest impact on the conclusions.After obtaining the analytic hierarchy process based on the importance weight coefficient matrix with experts to inquire about obtaining the level of membership matrix phase complex,data matrix processing text,access to current Changyi ginger overall level of marketing situations.Articles basedChangyi ginger marketing level assessment of the impact Changyi ginger level marketing strategy optimization proposal.