Research On The Construction Of Enterprise Culture In AP Shipbuilding Group

Enterprise culture is a value as the core of the unique culture which form in enterprise own development process,is a kind of invisible force to achieve the value of self-employed and enhance the competitiveness of enterprises by Cohesive people.Enterprise culture is not static,it should be constantly innovate with the changing internal and external factors,and match with development and environment of enterprise.Existing enterprise culture of AP shipbuilding group are not suitable for current internal and external environment of the company,there will be put forward higher requirements for AP shipbuilding group to further adapt the environment,meet new market challenges,improve the core competitiveness of enterprises.Based on the above thinking,the research intend to think about the enterprise culture construction and implementation of AP shipbuilding group.Diagnosing concept layer,system layer,material layer,behavior layer of enterprise culture by Questionnaires,interviews and other forms to find some problems need to improve,and then enhance the strength of brand and enhance the competitiveness of enterprises.Research object of the study is AP Shipbuilding Group.First of all,the paper introduct the background,significance,research ideas,research methods and structural arrangements of the paper.Secondly,analyzing the relevant theory of the concept of enterprise culture,the characteristics and the role of enterprise culture.Furthermore,by introducing the development background,organization system,management environment of the construction of enterprise culture,analyzing construction background and present situation of AP shipbuilding group enterprise culture comprehensively and systematically.Moreover,through the study of the diagnosis of AP shipbuilding group,clear the advantages and disadvantages of AP shipbuilding group enterprise culture construction,the opportunity threat,the problems existing in the enterprise culture construction.After clearing the problems exist in the enterprise culture,based on the principle of enterprise culture construction and the guiding ideology,combined with enterprise culture construction achievements of shipbuilding group,build enterprise culture of AP shipbuilding group.Finally,based on systematic content of the enterprise culture construction,put forward the process and security of implementation of the AP shipbuilding group's enterprise culture.Based on the main problems and solutions of AP shipbuilding group's enterprise culture,the study reveals the common problems faced by the corporate culture construction of state-owned enterprises and the challenges that need to be solved in order to provide reference for the cultural construction of other state-owned enterprises in China.