Research On Development Strategy Of Jiangxi LD Real Estate Co.,Ltd.

Since the reform and opening up,all aspects of our country have made rapid development.Wherein,in the relevant market,our respective market system,market structure have gained continuous improvement,and our market is gradually with international standards,in order to conform to the trend of the times,which is the development of our businesses in the respective areas,providing more opportunities,more space for development,but the opportunities and challenges are often accompanied by the line,the face of the new environment,the development of China's enterprises will face more complex problems,the factors involved in the more to be more.Under this background,companies either being eliminated by the market,possession sufficient market,on the basis of compliance with the current environmental conditions,combined with its own characteristics of enterprises,to develop in line with development of the market's development strategy is indispensable.Jiangxi LD Ltd is a well-known brands Property Group Ltd,a wholly-owned subsidiary,mainly in the center of Nanchang,Jiangxi radiation major cities of a real estate company in the real estate sector,our country introduced a number of relevant macro-control policy,then this context Jiangxi LD Ltd is also facing increasingly fierce market competition,especially in real estate with some of the stronger competitive challenges the company faces even more obvious that this challenge is subject to internal and external environment factors,therefore,due to the limitation of environmental conditions,development of Jiangxi LD Ltd is limited,the company achieve long-term goal of sustainable development is difficult to achieve,therefore,in this case,how to give full play to enterprises resources and capabilities,to develop a scientific and effective development strategy was extremely important,and in order to continuously improve the company's market competitiveness level.This paper mainly in Jiangxi LD Properties Limited as the research object,using a combination of theory and practice method,first on the background and significance of the research carried out relevant introduction,contents,methods for the corresponding elaborate,and further information on the research ideas and frameworks.Then at home and abroad through research and empirical studies related to corporate strategic management information sufficient accumulation of corporate strategic management theory related exposition,mainly related to strategic management research status at home and abroad and the main strategic management analysis tool two content,and then on the basis of theoretical preparation,the first of the external environment in which Jiangxi LD Properties Limited for a more detailed analysis,PEST analysis mainly of,respectively,from the political and legal environment,economic environment analysis,social and cultural environmental analysis and environmental analysis techniques;followed Ltd Jiangxi LD industry environment are analyzed,including the status of development of the domestic real estate industry,Jiangxi real estate market situation and the real estate industry,Porter's five force analysis of three aspects;and finally Jiangxi LD Ltd is the internal environment analysis,including Jiangxi LD Property Development Co.analyzed the status quo,which is divided into Jiangxi LD Ltd company profile,organizational structure and business performance analysis;also includes Jiangxi LD Ltd internal resource analysis,the main tangible and intangible resources from two aspects,and on this basis,using SWOT analysis method advantage Jiangxi LD Properties Limited,weaknesses,opportunities and challenges for the corresponding analysis,in order to develop the characteristics of the development strategy for the company in the future period of time,the main contents include strategic positioning,strategic objectives,overall strategy,business strategy and functional strategies;and finally,Jiangxi LD Properties Limited development strategy of safeguard measures and Evaluation were analyzed,mainly from the organizational security,system security,personnel security,financial security,land security and information security introduced in order to provide safeguards the smooth development strategy,while,in Effectiveness Evaluation also carried out relevant analysis,mainly Design principles include evaluation index,evaluation and evaluation to establish assessment criteria for content.On the basis of the theory of discourse,a comprehensive analysis of Jiangxi LD Ltd appropriate external environment,industry environment and internal resources and capacity aspects,and adopted a number of appropriate strategic management methods designed to Jiangxi LD Real Estate Co.the company worked out development strategies in line with their actual situation,to take advantage of its strengths and seize the opportunity to solve complex business problems in the development process,and constantly enhance their market competitiveness,and in the fierce competition continue promoted to ensure that companies achieve long-term sustainable development goals.At the same time,also hope to provide some reference for our experience of other similar real estate enterprise development strategy,we can make full use of its advantages and development opportunities,enhance competitiveness,and finally also want to continuously enrich the theory of the real estate industry and empirical research.