The Research On The Development Strategy Of The Auto Trade Market Branch Of SPDB

These years,with the boost of the auto industry in our country,the perfection of the laws and regulations on the second-hand cars,the State Council issued No.13 document Several opinions of the general office of the State Council on promoting the convenient trading of second-hand cars in March,2016.The document contains the circulating system of the second-hand cars,information system,business model,financial support,all of which reflected a positive attitude of the government,so the second-hand auto industry will enter an unprecedented period.The rapid advancement in second-hand cars industry results in a blue sea in the field of auto finance,many banks,financial corporations,and internet finance,therefore,are plugging into the field of second-hand cars.The Auto Trade Market Branch of SPDB is a novice in the auto finance field,but it is a professional one.It specializes in used-car finance,and meanwhile,it also encounters many difficulties and challenges due to the fast changing second-car market.Therefore,the research on the future development strategy is significant to the stable,sustainable,and long-term development in the course of becoming a more professional bank.This paper did research and analysis over the developmental strategy of Auto Trade Market Branch of SPDB according to the management process of strategic analysis,strategic option,and strategic application.First,with a PEST analysis,the article researched the macroscopic environment,that is economic environment,political and legal environment,social culture and technical environment,faced to the Auto Trade Market Branch of SPDB,at the same time,focusing on the components,substitutes,suppliers,consumers,and others in the industry,it analyzed the likely direction and tendency by using the Michael Porter five forces model and the strategic group chart.Second,by analyzing the interior resources and components,the article confirmed the fact that the Branch will take advantage of the market only when it reforms its products and loaning speed.Furthermore,by using SWOT analysis,matching,the article put forward to an optional strategic planning,making a general strategic goal and application rules after considering the multiple factors which may influence the company strategy.Besides,the article set a goal for the coming decade for the Auto Trade Market Branch of SPDB,namely,to become the leading financial organization.Last,it gave some general requirements on the strategic application and manipulation,which included from the goal decomposition to the reform of the organization,from the reform of management policy to the distribution of resources,and strategic manipulation and evaluation.By doing these,we can make sure the general application of the goal to be a professional bank.