Research On Enterprise Strategic Management Of WINSUN GROUP

The current development of China's foreign trade is facing a lot of complex situation,uncertain,unstable factors increased,foreign trade competitive advantage weakened,downward pressureincreases.Thethree problems are still prominent: First,the overall external demand is still weak;Second,foreign trade competitive advantage weakened,the conversion is not yet in place;Third,the impact of trade friction is more prominent.WINSUN Import & Export Group Co.,Ltd.(hereinafter referred to as the letter letter group company)take the initiative to adapt to the new normal development of foreign trade,and actively use the national policy,around the theme of "innovation breakthrough" closely,take various of measures in foreign trade stabilization,and define the direction and strategic objectives of the company.In the full of 2016,the total import and export volume increased by 12% year on year,and the profit increased by 25% year on year.The core business of the Company maintained steady growth.With the domestic and international economic situation changes,the emergence of new forms of trade and competition,competitive advantage gradually lost.How to make WINSUN Group to do bigger and stronger,they have been seeking new breakthroughs and development direction.The long-term development of the enterprise needs a long-term planning and clear direction,so makingthe supplementary enterprise strategy,and effective management is essential for the development of WINSUN.Strategic has a relationship with the survival of the enterprise,many companies has disappeared because of improper strategic choice.Enterprise strategy is establishing long-term objective based on the future for the footprint,based on the future,To achieve the overall goal of the enterprise overall.The enterprise strategy is the guiding plan for the realization of the future goal on the basis of the understanding of the international,national political,economic,cultural and other internal resources,and human resources.Enterprise strategy clear the direction of enterprise development,which gives enterprises the ideal and vitality,determines the success or failure of business.The development strategy of the import and export enterprises is conducive to overcoming the short-term behavior of the enterprises and guaranteeing the long-term interests of the enterprises.It is conducive to the enterprises to maintain stability and take the initiative to adapt to the uncertain changes in the environment.The senior managers of the enterprises should put their main energy into the development and implementation of enterprise competition strategy up.Through the investigation and research on the external economic environment,market competition situation,policy factors,existing resources and internal organizational structure and corporate culture of WINSUNGroup,the development objectives and the formulation and implementation of the four strategic layouts are determined.