Research On CY Corporate Marketing Strategy Under The Background Of New Medical Reform

Medicine is a special commodity,the policy change has a direct influence on it,especially the prescription.The prescription drug sales channels in major medical institutions,medical institutions and drug policy and is closely related to the research,reform policy to very important for making the enterprise marketing strategy.The new medical system reform from the beginning of April 2009,through years of unremitting efforts,in the basic,strong grass-roots construction system "has made great progress,implementation of medical insurance for urban workers,medical insurance for urban residents and the new rural cooperative medical insurance coverage.2015 to 2017,the state introduced two vote,two times bargaining check,channel,electronic monitoring code,the management of commercial bribery,the consistency of the evaluation,drug tax upgrade,cancel the hospital drug level policy,the purpose is to ensure that the safety of drugs,reduce drug prices artificially high,to solve the problem of high cost of common people.Through the study of the medical and health system reform,and the interpretation of the relevant policies,understand the medical and health system reform of pharmaceutical enterprise marketing strategy is to have a great impact,and the current situation of CY enterprise is analyzed,through the financial data of CY enterprise analysis,sales analysis data comparison,analysis of the current situation of market analysis and marketing distribution the product strategy,find out the shortage of CY enterprises in the marketing strategy,and use PEST and SWOT analysis method analysis,find the CY enterprises in the macro environment of the existing advantages and disadvantages in the micro environment,help CY companies from product strategy,price strategy,channel strategy Strategy,promotion strategy and team building aspects of the planning,puts forward the following suggestions on the implementation of the marketing strategy,product development,and made suggestions such as classification,combined with the national policy on the construction of channels,so that traditional and Internet plus combined price to fit the characteristics of competition in the market development,promotion to use a variety of ways of promotion,and combined with the new 4Ps marketing theory on the staff training,proposed evaluation,using marketing model,marketing model of existing enterprise,make enterprise culture play a role,enhance the cohesion of the enterprise and increase the competitiveness of enterprises,better implementation of good corporate business Marketing strategy planning to help CY enterprises seize the opportunity in the process of the new medical system reform,break through the existing sales bottleneck,accelerate the rapid growth of enterprises.