The Research On Supplier Relationship Management Of B Company

The increasing integration of world economy and the constant intensification of global market competition make the direct competition between an enterprise and its competitors evolve into the fierce competition between the enterprise’s supply chain network and its competitors’ supply chain networks.To a very big extent,whether an enterprise can beat its competitors on supplier relationship management practices determines whether this enterprise can succeed in this competition between its supply chain network and its competitors’ supply chain networks.This thesis first reviews the status of research in China and outside China on supply chain management,strategic sourcing,global sourcing and supplier relationship management,clarifies the definition of supplier relationship management,compares the traditional supplier management and the modern supplier relationship management,and elaborates on the theory of supplier relationship management and the related tools.Then,the thesis moves forward to takethe water heater manufacturing company B as an example,analyzes the different problems in the area of its supplier relationship management,and provides a full set of supplier relationship management solutions to address these problems.The set of SRM solutions comprise of segmenting the supply base,establishing the SRM governance structure,conducting supplier performance management and finally deciding whether to make supplier improvement & development or to phase out the supplier.Right after reviewing the SRM process,the thesis elaborates on the benefits that Company B will be able to achieve through implementing the SRM solution.Finally,the author discusses the strengths of this thesis,and the areas where continuous improvements can be made.This these will play a good role of reference and guidance to those manufacturing enterprises that want to introduce SRM and improve their SRM capabilities.