Research On Supply Chain Incentive Mechanism Under Asymmetric Information

With economic globalization,information technology and market development,competition among modern enterprises gradually evolved to the competition between the supply chains.Supply Chain competitive is good coordination and cooperation based.Supply chain member companies will get a good return by communicating effectively to achieve a high degree of information sharing system.Although the development of information technology has improved the efficiency of information transmission,which achieved efficient communication between enterprises,but the supply chain members and stakeholders is a complete,real life in the lake.Design a set of effective incentive mechanism can effectively improve supply chain profitability and achieve win-win situation for member companies.Firstly,this paper studies the impact of the cost per unit of effort of the system benefits when there is no hidden information.In this paper,two models are designed according to whether the enterprise cooperate.The supply chain system in this paper contains only one supplier and a provider of retail price,and there is no hidden information between supplier and retailer.The individual companies aim to maximize profits for the target system in cooperation with the state.On the other hand,enterprise aims to maximize its own interests in a non-cooperative state which can be considered as Stackelberg Game.Then analyze the conclusions by simulation.Secondly,this paper studied the case when asymmetric information is asymmetric.Models build in this paper assumes that the retailer tend to hide the information of cost per unit of effort,which can be divided into two cases,completely hidden and false declaration.Simultaneously,retailers predict the wholesale price set by the supplier and by choosing wholesale volume and retail prices to maximize their own interests.On the basis of earnings optimization of some parameters can maximize the profit of the system.Finally,the simulation data of incentive effect showed that incentives provided herein can effectively improve the system gain without compromising the interests of the member companies.