Research On Competitive Strategy Management Of Construction Enterprises

With the rapid development of construction industry and the continuous improvement of the system of construction industry,construction enterprises gradually developed to the direction of standardization,standardization,and high quality,causing more and more small and medium-sized construction enterprises in the fierce competition environment.Therefore,small and medium-sized construction enterprises need to set up their own competitive advantage,by making appropriate strategic system,optimizing the structure of enterprise,enhancing market competition ability to make enterprise to be able to long-term development.This essay is Based on the construction of the construction enterprise as the research object to analyzes the macro economic situation,the development of construction industry,construction industry competition situation,etc.,and by analyzing our country state-owned and private construction enterprises of the two different system enterprise competitiveness,concludes that the common problems of the construction enterprises in our country and reason analysis,points out the development trend of construction industry in the future.At the same time,through apply the theory of competition strategy management related,five analysis model,case analysis and other methods to research strategy.this paper use a representative of A medium-sized state-owned construction enterprises as A example to analyses A enterprise market competitiveness,at the same time,with the analysis of CHINA CONGSTRUCTION THIRD ENGINEERING BUREAU CO.,LTD which is domestic top construction enterprises,exposed many problems and deficiencies.Then it introduces A enterprises in talents,technology and amrket situation of the implemntation of the three streategic direction.And the last throughout the full text,according to the common problems in construction enterprises in our country developed talents,technology and market three aspects,it makes related to strategic and security measures which has the reference value for medium-sized construction enterprises in the future competition in the market environment to win competitive advntagea has the reference value.