The Research On Marketing Strategy Optimization Of IP Security Camera Of LY Company

LY company is a small enterprise which mainly engaged in research,development and manufacture of intelligent IP security camera technology products;Has many patents in IP camera technology,image processing,storage and system integration,the main market is the public security system-Skynet's compesation.The company has certain advantages in market demand,human resources and technological innovation.But face a phase of the main market,the public security system market gradually saturated,the company's performance will be into the bottleneck,and existing business,marketing strategy which limits the development of the company size.This article definite LY company products target market is the second-tier cities areas of public security,transportation,large bus company,the largest leasing company;Market positioning to distinguish between products according to market demand,product diversification,differentiation and gradually.LY company IP camera 4 p marketing strategy is as follows: first,the product strategy optimization scheme: optimization software system,reduce product high stability requirements;Refinement of the public security system requirements to ensure that the product diversification;According to the classification product class of hardware performance,the only need to solve the problem of hard software compatibility;The development of civilian areas;Just concentrate on new product development,with the hardware to distinguish class,increase the speed of new product development.Second,the pricing strategy: low-standard products adopt competition oriented pricing method,namely follow their market price,and to gain competitive advantages in product differentiation;High-grade products adopt skimming pricing method,namely the high price policy,make big profits;Increase the elasticity of mid-range price of the product;High-end products to distributors possible.Third,channel strategy,expanding agent,agent of low-end products;Channels,develop distributor of high-end products;To close distance to dealers,agents and sales volume for the principle,setting of LY company offices;Construction of the regional dealers,agents channel,should give priority to with second-tier cities,and according to the secondary cities economic power high and low order to develop the business.Fourth,the promotion strategy: price promotion,We Chat marketing and a variety of media advertising,brand promotion activities.