The Marketing Strategy Of Citic Jialize Project

In recent years,with the rapid development of China’s real estate industry,the market supply is greater than the demand,declining trading volume,inventory pressure increasing,although the government has introduced a series of rescue policies,but for most of the second-tier cities and three or four line cities,and there’s no obvious influence.The rapid development of Internet industry makes this age into the era of fast forward,making the real estate industry from the golden decade directly into silver decade,unprepared for many enterprises,faced with the problems of how to develop,how to transform,what project to be done,and how to do it well.Real estate sales problems can directly lead to a lot of enterprise capital chain problems,and Citic Trust take over this project,also because of the capital chain of Shining Star Group ruptured,unable to repay the trust funds.Aiming at the status and problems of Citic Jialize project,combined with the current macro environment and their competitive landscape,to comb its own problems,analysis its advantages and disadvantages and development opportunity detailed.On this basis,repositioning and excavating the project’s potential,gives the marketing strategy for the development of the project,to achieve better sales performance.Hope that the tourist project not only can be more widely occupy the market of Yunnan,can also open the national market as early as possible.Relying on the group resources and financial background,study the possibility of new products,hope it can be developed gradually by holiday project towards the direction of the resident and pension,can meet the long-term planning needs of its five thousand acres.Hope the thesis research results can provide reference value for the future development of Citic Jialize project,also for the same type real estate enterprises.