Research On Marketing Strategy Of BC Company Under The Perspective Of Social Media

Social Media is a new media to establish and maintain social relationships relying on the Internet platform.Everyone can interact and participate via the new media.Users use the platform to communicate with each other and generate content.For example: microblogging,micro letter,QQ groups and SNS website.Recently,the amount of people who use social media was in rapid growth in China and has become a platform that cannot be ignored.As an important communication channel,everyone has acknowledged its commercial value.As a result,social media marketing is a new pattern of marketing which goes with the tide of the advance of social media,meeting the increasing market demand.Now,more and more companies take advantage of social media in order to communicate with consumers and receive their feedback.The thesis discusses the BC Company and its marketing tactics,aiming to provide a theory basis and practice instruction for BC Company as well as other shops online.The first part is a brief overview of the research background,significance and innovations.Then review the current research by browsing paper and analysis the research methods.Thus determine the basic framework and methods.The article describes the characteristics and comparative advantages of social media marketing in theory.And then analyze the marketing environment and the specific business of BC Company.The analysis of the problem occurs in traditional media marketing of BC Company.Due to the current problems,we aim to put forward a practical social media marketing strategy for the BC Company and establish a security system of marketing effectiveness.In order to provide a social media marketing reference for the start-ups.