Research On Marketing Strategy Of Xinjiang Tang Cheng Cotton Industry Co.,Ltd

Xinjiang as the country's largest commodity cotton production base,but has not really strong.If Xinjiang wants to turn the advantage of cotton resources into real industrial and economic advantages,it is necessary to adopt a more scientific and effective marketing strategy,and gradually establish its own brand.Has formed the production scale of Xinjiang Tang Cheng textile industry limited company,have a technology base,has been ranked the forefront of textile enterprises,but in recent years the development bottlenecks encountered.Based on this,the paper makes research on the marketing strategy of Xinjiang Tang Cheng textile industry Co.Ltd,in order to understand the status quo of Xinjiang Tang Cheng textile industry Co.Ltd and the existing problems,finally puts forward the new marketing strategy combination and corresponding measures.Study on investigation of Xinjiang Tang Cheng textile Industry Co.,the company's industry macro environment,industry competition environment and internal marketing environment is analyzed,and the existence of the four aspects of product marketing,product promotion and marketing channel mode problems were identified and analyzed the reasons behind;secondly,combined with the characteristics of the theory of marketing and industry,by the way of comparative analysis,summarized a Tang Cheng textile industry marketing strategy,including product quality,marketing strategy,marketing strategy,marketing channel marketing strategy cooperation strategy,Internet marketing strategy and policy marketing strategy;next,research and design for the implementation of security Tang Cheng textile of sound industry strategy,including the organizational structure,matching the corresponding personnel,establish the target management and performance incentive and strengthen the dynamic marketing strategy management Daniel.The results show that,in order to effectively improve the Tang Cheng textile industry marketing management strategy,should from the requirement of talent,training,performance management,market allocation and other aspects,strengthen the talent demand plan,strengthen the training and promotion of personnel at all levels of ability,establish effective marketing target management and performance incentives,and strengthen the construction and management of the target management responsibility system,and to strengthen the dynamic control of the marketing strategy in the marketing team building,marketing strategy to implement good optimization.The management implications of the study show: the impact on Xinjiang Tang Cheng textile industry limited company of management reform,and other enterprises in the industry to solve the product marketing strategy,sales channel strategy issues such as the role of reference.At the same time,the research results(especially the optimization principle for Cheng textile Tang Industry Co.Ltd and Tang Cheng textile industry company of textile industry marketing strategy)also has certain reference significance for the improvement of cotton spinning enterprise operation management,marketing management,strategic management,which enables the company to maximize the use of their own advantages and opportunities for the best position in the market.