Research On The Influence Of Manufacturing Enterprise Service Derivative Under EPR Perspective

Under the environment of increasing competition and diversification of customer demand,new ways of value creation are needed by manufacturing enterprises to gain competitive advantage.The manufacturing industry servicizing is a strategic direction to get out of this predicament,that is to say,enterprises are changing from selling products to providing "product service packages".Manufacturing enterprise service derivative takes the physical product as the carrier,making use of the resources and capabilities of the enterprise to provide the service for meeting customer needs in the pre-,mid-and post-natal stage.At the same time,the enterprise is constrained to the shortage of resources and environmental pollution problems,the extended producer responsibility(EPR)as an environmental strategy requires enterprises to extend the product liability environment itself,improving environmental performance in whole product life cycle.Because of its invisible characteristics,the service can meet the needs of customers and achieve the effect of saving resources.As a result,the extended producer responsibility is a kind of incentive for the manufacturing enterprise service derivative.In this situation,the impact of the manufacturing enterprise service derivative is an urgent problem to be solved.Therefore,this paper will be based on a review of existing researches.Then a combination of theoretical and empirical methods is used to explore the influencing factors of the manufacturing enterprise service derivative under the EPR perspective,and to achieve the purpose of providing guidance and advice for the derivatives of manufacturing enterprises.In this paper,the theories of manufacturing enterprise service derivative are proposed under the EPR perspective,at first the concept of manufacturing enterprise service derivative under the perspective of EPR is defined,which is divided into two dimensions: basic service derivative and improved service derivative.Secondly,the process of manufacturing enterprise service derivative under EPR is proposed after in-depth study based on the relationship analysis between EPR and manufacturing enterprise service derivative,then the influential factors analysis are included externalfactors and internal factors.Using the method of meta statistical analysis by mutual corroboration,seven key manufacturing enterprise service derived factors are extracted,external factors include customer demand,supplier cooperation,policy guidance,internal factors include economic performance expectations,social performance expectations,service oriented,support of high-level,which derived from the conceptual model of influencing factors and corresponding research hypothesis of manufacturing enterprise service derivative under the EPR.The manufacturing enterprises in Yangtze River Delta are treated as the research object,the structural equation empirical tests on 188 valid datas obtained by using data analysis software,the main conclusions are obtained as follows:(1)the needs of customers,suppliers,economic performance expectations,service strategy oriented,high-level significantly support for basic service derivative and improved service derivative;(2)the policy guidance,social performance expectations not significantly support for basic service derivative and improved service derivative.The results can be used as a supplement to the theory of servicizing,and provide reference for the manufacturing enterprises service derivative and government policies.