The Influence Of E-commerce On Longnan Rural Daily Life

"Daily life" is a new perspective of Chinese village research.Based on related data and field-work in Village Huzhai of Longnan of Gansu Province,a settlement of "The influence of e-commerce on Longnan rural daily life"Firstly,The article mainly grasps the overall situation of Longnan e-commerce development,Longnan e-commerce development environment analysis,and the development process of Longnan e-commerce.The study finds that superiority condition such as rich agricultural product resources can provide bearing strength for the development of e-commerce.Disadvantage conditions such as complicated and contradicted geographical environment cause pressure to the development of e-commerce.Secondly,This paper takes the Village Huzhai as a typical case of e-commerce development,the study introduces the location and background of the region,analyzes the timeline of its E-commerce development,and deduces the important nodes of e-commerce in Village Huzhai from appear to spread.Once more,This paper centers on the theme of the interaction between e-commerce and rural daily life in Village Huzhai.e-commerce has been integrated into the daily life of the village.e-commerce is expanding the villagers ’cognitive space,establishing the villagers’ cognitive thinking.With the deepening of e-commerce applications,The social structure and social exchanges changes,the traditional communication system was broken,formed a new community of contacts and consumer opinion leaders.Finally.This paper Shows how e-commerce as a new communication method and a life style integrates with traditional communication environment in Village Huzhai,introduces the changes of media life and explains the inevitability of e-commerce into this Village.it will focus on the village public space,We concerned about the decline of the traditional public space in the village,the development of rural e-commerce provides a new public space and improves the cohesion of the villages.The author makes use of the concept of "consumption concept" used by the collision between traditional market and online market to sum up the difference.The article tries to revert the original appearance of the western village,so there is much descriptive content about e-commerce into the village,that is also a study attempt.