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The Study On The Influence Of E-commerce On Farmers' Modernization In Underdeveloped Areas By The Example Of Longnan Area,Gansu Province

Posted on:2018-06-12Degree:MasterType:Thesis
Country:ChinaCandidate:P N LiuFull Text:PDF
GTID:2359330533957501Subject:Journalism and Communication
Abstract/Summary:PDF Full Text Request
China's fundamental problem is the peasant problem.Today,the problem of Chinese peasants is related to social development and economic construction.To realize the development and progress of Chinese society,we must cultivate new farmers and raise their modernization level.This study aims to analyze the influence of Longnan e-commerce on the modernization of local farmers through field investigation,exploring the development model,characteristics,and the impact on the rural society and the role of peasants in Longnan e-commerce.In the process of research,through the observation and interview method,the application of the development of communication and sociology theory to analyze how e-commerce to promote the process of modernization of farmers.The study suggests that the development model of Longnan e-commerce is "electricity business + poverty alleviation",which promotes the income of local farmers and,to a certain extent,laid the material foundation of farmers' modernization.The most significant impact of e-commerce on rural society is to promote the local information construction,promote the use and popularization of the Internet in rural areas,and provide a good platform for farmers to participate in politics and recreation activities and understand the world.E-commerce for migrant workers,rural college students and other personnel to return home to provide a good opportunity,the return of these people to nurture the local modernization.The study shows that Longnan e-commerce to a certain extent,promote the modernization of local farmers,from the impact of the crowd,the rural youth to promote the deepest degree of modernization.Longnan e-commerce has a far-reaching impact on farmers,and set up their awareness of e-commerce and Internet awareness.Farmers' participation in e-commerce,e-commerce poverty alleviation problem,e-commerce to promote the modernization of farmers must pay attention to two issues.Underdeveloped rural areas trying to promote the modernization of farmers through the electricity business,we must enhance the participation of farmers,the release of electricity to the poor ability.
Keywords/Search Tags:E-commerce, Farmer modernization, new media
PDF Full Text Request
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