Study On Development Of E-commerce In Gansu Longnan

Through the field investigation, at first, this paper analyses the internal conditions and external environment for the development of e-commerce : the study finds that superiority conditions such as rich agricultural product resources can provide bearing strength for the development of e-commerce, at the same time, disadvantage conditions such as complicated and contradicted geographical environment cause pressure to the development of e-commerce. And the“1000 counties and 10000 villages” and “taking targeted measures in poverty alleviation” offer external positive opportunities.Developing e-commerce is regarded as a regional development strategy by Longnan Government. It becomes the motivity of the development of e-commerce in Longnan. Secondly, this paper takes the development of e-commerce in Cheng County as a typical case, because it starts early. The study analyses the time line, power, industrial structure,organization structure,the effects and problems of the e-commerce.In addition, the paper discusses the new mode of combining e-commerce and poverty alleviation in Cheng County. Once more,based on the case study of Cheng County, the author generalizes the “Longnan phenomenon”,then analyses and abstracts the diffusion of innovations of the “Longnan mode”.This paper draws a conclusion that innovation of Longnan Government,advantages of e-commerce,efforts of innovative agents, promotion of new media and market operation make great differences to the success of “Longnan mode”. The research raises some questions about talent, product,logistics and attempts to make some suggestions. In addition, it investigates the feasibility of introducing commercial factors into rural information, and how the e-commerce brings out the inclusive growth, which are the innovations of this paper.