Research On The Marketing Strategy Of Urumqi Tengfei Environmental Protection Equipment Co.,Ltd.

Water treatment equipment marketing in Urumqi Huayu Tengfei environmental equipment Co.Ltd.for example analysis,first understand the macro environment,water treatment equipment industry enterprise micro environment,industry competition situation and understand the local competitors marketing situation,and then combined with Urumqi Huayu Tengfei environmental equipment Co.Ltd.and the company's internal environment.STP analysis,to determine the final marketing strategy,and in order to guarantee the implementation of marketing strategy,formulate the relevant security measures.First,an objective analysis of the water treatment equipment industry market macro environment,micro environment and industry competition situation,the water treatment industry is in a stage of development,the next few years,the market tends to increase,although the competition is very fierce,but competitors marketing loopholes large companies have strong competitive space.Secondly,the analysis of the company's internal environment,the company's dominant resources.Again,the company STP analysis to determine the positioning of the target market,and to determine the company's marketing strategyFinally,from the aspects of enterprise management system,marketing team,product quality and technical support,incentive performance evaluation,corporate brand building are analyzed in detail,which found off Urumqi Huayu environmental protection equipment Co.,to ensure the implementation of the marketing strategy,help to ensure the smooth realization of the expected marketing target.