Research On Strategy Of Crowdsourcing Logistics For E Company Under The O2O Mode

Nowadays,the internet technology and mobile terminal technology have been developed greatly.Under the continuous iterative upgraded change of residents' social patterns,consumer attitudes and consumption patterns,because of the advantages both online and offline,O2 O is quickly applied to various fields and many traditional enterprises are also seeking the change to O2 O mode.A lot of innovative O2 O enterprises sprang up in the field of life service in domestic,but during their rapid development,the problem of logistics distribution is becoming a key factor restricting the healthy development of these enterprises.At the same time,as a new business model,crowdsourcing is being used in the field of logistics distribution,which is known as the best operation way of the Internet + logistics;The emergence of crowdsourcing logistics provides a new solution to the problems of the O2 O business' logistics distribution.E company is one of the O2 O companies in the field of life services.With its high-speed development,it is facing the problems of increasing logistics pressure,too high logistics cost,low information level,poor time accuracy,unreasonable order management and other related issues.However,the logistics distribution mode of the third party which is currently used,can't solve these problems well.Therefore,it is necessary for E company to change the existing logistics distribution mode.Through the perspective of O2 O and crowdsoucing,this article studied O2 O business model,crowdsourcing business model,the logistics of E-commerce and crowdsourcing logistics.Moreover,application of crowdsourcing transaction mode and s ome typical crowdsourcing logistics in domestic have been analyzed.On the basis of summarizing the characteristics of logistics distribution under O2 O mode,two kinds of logistics distribution modes adopted by the enterprise have been discussed,namely en terprise self-built logistics distribution mode and the third party logistics distribution mode,meanwhile,their respective advantages and disadvantages have been analyzed.In view of existing problems of E company's logistics distribution,research and design on crowdsourcing logistics have been carried out,it mainly from four design aspects include logistics information system,crowdsourcing task allocation mechanism,order process and crowdsourcing price coordination mechanism.Among them,in the desi gn of logistics information system,the idea of re-constructing logistics information control center and mobile terminal has been put forward,so as to realize four function modules of logistics information system,these four function modules include autom atic positioning module,automatic matching module,picking up module and evaluation module.In the design of crowdsourcing task allocation mechanism,four aspects such as service attitude,time commitment,accepting person's level and accepting number have been discussed.Besides,in the design of order process,according to E company's characteristics of two "Decentralization ",optimization on crowdsourcing logistics platform,contractors and laundry center has been mainly carried;Besides,in the design of the crowdsourcing price coordination mechanism,two aspects of basic pricing and price incentives has been coordinated.It mainly on the basis of referring to pricing of cost plus benefit,also five incentive level of price has been set.In the end,expected effect of E company's crowdsourcing logistics has been evaluated.Through the balanced scorecard method,evaluation index system has been established,meanwhile,index weight has been defined by analytic hierarchy process,as well as evaluation results has been obtained by statistical data.Finally,the results show that expected effect of E company's crowdsourcing logistics is very good.The crowdsourcing logistics strategy program which this article researched and developed for E company,not only can be a good solution to the problems of E company's logistics distribution,making its own O2 O business model better developed,but also provide certain reference and reference function on solving the logistics problems of the current many O2 O enterprises.