Research On The Development Strategy Of LCD Panel Project Of H Company

As an emerging industry,LCD panel industry has the characteristic of high investment,long industrial chain and the strong economic effects of radiation,has now developed into the oil,steel,chemical industry after the world fourth big manufacturing industry,the LCD panel industry has an important position in the industrial chain due to it’s in the middle position of the whole industry chain.As an upstream and downstream industry,the development trend of the LCD panel industry will closely affect the development of these secondary industries.H company has been established since 2009 and now has become the country’s second-biggest,the world’s fifth-largest LCD display panel manufacturers,through the development of 7 years,H company has become the industry leader in the field of LCD panel industry.This paper summarizes and analyzes the present situation of the market competition pattern of the LCD panel industry.At the same time,the PEST analysis method,Five Forces model and SWOT analytical mode were used to analyze the present situation of the market competition pattern of the LCD panel industry.The paper takes H company as the research object.In combination of the development of H company,in view of the industry background and the internal an d external environment of H company to analyze and extract the suitable strategy for H company sustainable development and form the core competitiveness,which is the rapid expansion strategy.And further puts forward four sets of competitive strategy in order to match the rapid expansion of the strategic.There are four effective safeguard measures established in this paper base on the rapid expansion of the strategic,which are expansion of capacity,enhance developing new products,distribution channel s ystem construction,ecosystem construction.