Research On Performance Management System Of Marketing Staff In TY Company

With the arrival of knowledge economy,the characteristics of enterprise management have undergone profound changes,and human resource management has changed from traditional personnel management to people-centered management.The management mode of employee value gives a scientific and reasonable evaluation requirements,build efficient including performance planning,performance coaching and communication,performance evaluation,performance results application,enhance performance goals,performance management system.TY company is a high-tech enterprise specializing in the operation,guarantee and service of production equipment.The company through the technology platform and service mode leading to rapid response,localization services,and provide a low cost solution for the customer's production operations,because of TY's products is provided to serve as the core,is different from other traditional manufacturing enterprises,therefore,the marketing staff in all aspects of TY's operations that is the most important.In view of this,TY company's marketing personnel performance management system construction is particularly important.This paper is based on the TY company,using the basic theory and methods of management,economics,organizational behavior and other disciplines,the investigation and Analysis on the current situation of performance management system of TY company,the performance management system the company performance management level,performance appraisal index design is not reasonable,the results of performance evaluation is not scientific,lack of system performance management system support and the lack of incentive mechanism and other issues,and the reasons for these problems for TY is not a complete set of scientific and practical performance management system.Therefore,combined with TY company's strategy and sales task decomposition,analysis on the four dimensions of the Balanced Scorecard Based on the comprehensive advantages of KPI,360 degree assessment and target management assessment methods,selection of key performance indicators for assessment of employees from work performance,work ability,work attitude and basic quality,design a more perfect and feasible performance management system for the company,it is very necessary.And on this basis,further pointed out that the protection of the performance management system of efficient operation must adhere to the "people-oriented" management concept,strengthen the construction of the performance management system of the supply of funds,the construction of performance management culture,optimizing the organizational guarantee,but also good performance appraisal training of relevant personnel.The innovation of this paper lies in: Based on KPI method as the core,the comprehensive advantages of 360 degree assessment and target management assessment methods,from the work performance,work ability,work attitude and basic quality of key performance indicators to construct the index system of performance assessment in TY company,and the evaluation index system for the application.