Zoomlion's Investment Value Analysis Report

Zoomlion Co.,Ltd.is approved by the State Economic and Trade Commission,sponsored by the Ministry of Changsha Construction Machinery Research Institutek,established as a joint stock limited company through initiating.Zoomlion was registered in August 31,1999,and was listed on Shenzhen and Hong Kong Stock Exchange successively,being the first A + H shares listed company in engineering machinery industry.The registered capital is 7.706 billion yuan and the stock code is 000157.Zoomlion is principally engaged in the investment and operation of engineering machinery,environmental industry,agricultural machinery and equipment R&D,manufacturing,sales,service and environmental management.In this paper,the value analysis of Zoomlion adopts the qualitative analysis method of basic analysis and the quantitative analysis method of financial analysis.This paper begins with the analysis of the engineering machinery industry,explores the development trend of the industry in the next few years and the competitiveness of Zoomlion in the industry,and then gradually refines and analyzes the business segment,financial status and development potential of Zoomlion,as well as its potential risks,and finally gives the investment value of Zoomlion.This paper is divided into six parts.Chapter 1,business description,introducing the main businesses,revenue,corporate governance and corporate social responsibility of Zoomlion.Chapter 2,industry analysis.The analysis of the industry in which the main business of Zoomlion is carried out and the development trend of the industry in the next few years is forecasted.At the same time,the competitive position of Zoomlion in the industry is carried out by Porter’s five force analysis and SWOT analysis method.The analysis.Chapter 3,financial analysis,using various indicators of profitability,solvency,operational capacity and growth capacity to analyze and evaluate the operation of Zoomlion.Chapter 4,valuation analysis,after forecasting the revenue of Zoomlion in the next five years,the Discounted Cash Flow method and the relative valuation method were used to estimate the target price on December 31,2017.Chapter 5,risk analysis,analyzing the potential risks and impact of Zoomlion from the market and industry risks,including financial risks,operational risks and management risks,etc.Chapter 6,conclusion,summing up the contents of the previous section of the article to give the conclusion.