| In the background of global economic integration,especially China’s accession to the world trade organization,China education is facing more complicated competition and challenge,face the future,face the world,face the society and China coming aging society,whether in the country for teenagers to have more health quality and good interpersonal skills and social responsibility ability,how to make China teenagers get good physical and mental health care and guidance in the key growth period of life,how to cultivate more inclusive spirit and innovative spirit,the spirit of play,more in line with the age China Sunshine Youth,make it become the Chinese promoter of social progress this trend is already required.In the international community and governments pay more attention to the background,creating a youth training project,to cooperate with the national government to promote the education of young people has been for the healthy development of young people to further meet the needs,establish the training service system and improve the management system,build a high-quality youth training service brand and service platform,is the core content of the business plan.The first chapter describes the background of the development of the project,the main contents of the business plan,creative methods and significance.The second chapter through the analysis of the training market in the external macro environment,development status and trend,combined with the company itself has its own advantages in resources,using the Potter competition model to find out into the training program can be competitive,while using the SWOT matrix analysis,clear training market space and development strategy of project selection: young people as the target market from the end of the training to create Sunshine Youth Service platform.The third chapter elaborates the marketing strategy of the training project,including marketing idea,operation mode and operation structure.In the fourth chapter,the investment budget of the training project is analyzed,including investment budget cost,revenue expectation,investment efficiency and risk assessment.The fifth chapter on the relevant work to make time to landing.The sixth chapter discusses the executive management and related control problems from the executive level.This paper summarizes the necessity and feasibility of training project created with the landing,put forward detailed and systematic way of operation,and provide a theoretical basis and practical support for specific training and education of the youth market Chinese... |