The Research Of Differential Marketing Strategies For "Internet+" Study Abroad Agency Of R Company

With the growing of the number of Chinese abroad,especially young students number of explosive growth,which makes the foreign hot phenomenon once again attracted the attention of the public,at the same time,along with the Internet technology updates,mobile Internet applications more and more widely,there have been a number of "Internet + foreign services and abroad service platform appeared,bring the impact to the traditional foreign service,the outbreak of vicious competition in the industry,while a large number of start-up Internet study services in the face of fierce market competition,marketing in the market in urgent need of professional guidance on how to win customer word-of-mouth,expand the brand influence,while a large number of overseas students broke the negative news constantly in the overseas,leads to the lack of supervision of overseas students market pain points has aroused wide concern in the public.In this paper the differential marketing strategy based on the R company as the research object,through the R company's marketing analysis,so as to explore a set of effective in the industry have the guiding significance of the marketing strategy theory system,and can effectively regulate the industry market competition,solve the pain points,to promote the healthy and orderly contribute to the development.R Company is a newly established Internet + study services,is committed to the use of O2 O mode provides students under the age of 18 to study abroad service,covering from apply to study in abroad to the overseas supervision.The traditional Foreign Service agencies only focus on the school application,is often to be accomplished after students sent abroad.As for how the students live and study in foreign countries,the traditional Foreign Service agencies often do not care.But the real study is beginning from students set foot on the land of oversea,so with the popularization and application of Internet + technology,since its inception in 2016,efforts to solve the monitoring work of young students abroad with the Internet thinking,thinking of using the Internet to solve the information asymmetry barriers into the Internet genes to the traditional education service,solve the traditional problems by means of science and technology,but also overcome the general Internet There is no line to study the service provider of this short board,build online + offline full serviceBased on the mature marketing theory as the basis,focus on products and services,customer relationship,channel management and other aspects,through the analysis of the differential of marketing theory,focusing on product differentiation,service differentiation,brand differentiation and channel differentiation of four aspects of R company's marketing strategy analysis and research,find out R Company the most urgent problem of marketing strategies.At the same time give theoretical and practical guidance for Industry in homogeneous services.This paper will study abroad for future services to develop a series of strategies,by improving the level of theoretical guidance,to achieve customer satisfaction,reach a corporate brand,and improve enterprise competition strength.