Study On The Improvement Path Of Residents' Consumption Structure Under The New Normal

The new normal is the form and state which China needs to face for a long time in the future,which will not only have an important influence on the development of our economy,but also have an important influence on the residents' income and consumption level.From the perspective of consumption,China has entered an important stage of continuous growth of consumption demand,continuous upgrading of consumption structure,and obvious enhancement of economic effect,especially in tourism,culture,sports,health,pension,education and training in these areas of consumption demand gradually increased.In 2016,the total volume of retail sales of consumer goods in China increased by 10.3 % year-on-year,showing that the contribution of consumption to economic growth was significantly enhanced,and the contribution rate of consumption reached 71 %,a rise of 13.3 percentage points over the same period last year.Therefore,it is very important to explore the change of residents' consumption intention and the current situation and characteristics of Chinese residents' consumption structure in the background of new normal,and then to explore the path of improving the consumption structure of our residents.Guided by Marxism theory,based on the fact of objective existence,using macro and micro analysis,normative analysis and empirical analysis,this paper studies the improvement of residents consumption level and consumption structure in China.It is divided into five parts: the first part describes the research background and research significance,methods and so on.The second part,mainly on the related concepts and theory of consumption are introduced in detail to lay the theoretical foundation for the follow-up study.The third part,mainly introduces the characteristics of the consumption patterns of residents in China and the trend of consumption.The fourth part mainly analyzes the problems and reasons of residents consumption level and consumption structure in China.The fifth part proposes four suggestions to improve the residents' consumption structure path and policy.