| The lottery has a long history,the initial prototype can be traced back to Medieval Europe,after centuries of development,at present there are more than 150 countries to raise funds through the issuance of different types of welfare system for the national lottery.China's lottery began in the last century in 80 s,after 20 years of development,and now the lottery sales have leapt to the first in Asia,the world's top second.Welfare lottery is the biggest benefit from the rapid growth of welfare lottery.In today's society,the lottery has become an important source of public fund,the government through the lottery to raise basic living guarantee for the poor,the elderly,lonely society and people with disabilities and other vulnerable groups in society,at the same time through the lottery sales system to solve a large part of the population of the employment problem,many laid-off workers,the disabled lottery sales department to obtain a career opportunity.As one of the two important ways of social wealth distribution,lottery industry has become an important part of social economy and social life.Performance management is an important part of modern enterprise management,a scientific and effective performance management system to improve the management ability and the ability to create profit has an important role.At present,the main sales channels in China through online lottery lottery sales network and offline entity lottery show sales agents,the network lottery with the development of information technology has gradually become the main form of lottery sales,offline lottery sales office compared to entity because of the line layout is not scientific,too much competition etc.why sales situation is not ideal,although the recent internet lottery ticket sales have been stopped,but from the point of long-term development,the development of the next line physical lottery sales department still need further planning and improvement.Based on this,this paper tries to introduce the performance management theory,an empirical analysis for the line entity lottery sales office of the performance management system,point out the problem,and put forward corresponding countermeasures,for reference and discussion.The main contents of this paper include:Chapter one: theoretical basis.The contents of this study integrated channel management,performance management and management.Most of the lottery,in this chapter,mainly involved in the research of the theory and related research are summarized,combined with the previous comprehensive view,put forward to the study tips and role.The second chapter: the analysis of the development of lottery in china.This chapter starts from the development process and the status quo of China's lottery,explore the internal and external factors of the formation of China's existing lottery management,performance management reform and explore the face of the historical and realistic conditions,demonstrates the necessity and feasibility of reform performance.The third chapter: the empirical analysis of performance management of Henan welfare lottery sales office.In this chapter to the implementation of the Henan province lottery management system,mainly from two aspects of line lottery sales marketing channels and performance management system,and points out the existing problems and adverse effects resulting from the status quo.The fourth chapter: performance management of Henan welfare lottery sales office.Based on the analysis of the previous chapter and the problems pointed out in this chapter,the author puts forward some countermeasures to solve the existing problems by using the theory of performance management and the theory of channel management. |
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