The Case Study On Logistics And Distribution Management Of Dalian L Company

L company is a famous global retail chain brand which was founded in Japan and entered Dalian in 2011. It has made great development since 2011. With the number of stores gradually increasing, L covering the city more and more widely. L's logistics and distribution problem appearance. Especially since the development of franchise, Dalian L logistics distribution problem has affected the overall operation of the enterprise. In order to cope with the fierce market competition and ensure the steady development of enterprises, Dalian L company is eager to solve the problem of logistics distribution. This paper adopts case study method, which is divided into five parts:The first part is the introduction, which introduces the background, purpose and significance of this study, and makes a plan for the structure of this paper.The second part is the case, the author introduces the historical background and related business philosophy of Dalian L and L, a detailed description of the distribution pattern and process of logistics in Dalian L, and the presence of its logistics distribution problem to do a simple description.The third part is the case analysis, according to the relevant theories and literatures,defines the characteristics of distribution and distribution chain of convenience stores, and from three aspects on the distribution environment, distribution scheme, distribution efficiency, the model makes a detailed analysis on the existing problems of Dalian L logistics.The fourth part is the logistics and distribution improvement program, according to the Dalian L logistics and distribution improvement principles and objectives, this paper gives the specific program.The fifth part is the implementation of the new scheme of security measures, in order to ensure the smooth progress of the new program, this paper gives the specific safeguards.In conclusion, the paper summarizes and analysis Dalian L company's logistics distribution, found the logistics problems and provide solutions and suggestions, hope to have certain reference value for the future development of the company. Hope the related research promote development to other convenience store.