Research On TH Power Equipment Marketing Center Business Process Improvement

Based on the theory of domestic and foreign business processes and tools for collation and analysis,combined with the actual situation of the Chinese market,to choose China's power equipment business marketing business processes theory and tools can be found in the theoretical support of the existing business processes of the enterprise are insufficient and disadvantages,and according to business process optimization tools to optimize existing business processes,increase business confidence,a substantial increase in operational efficiency.This article will verify the applicability of the theory of business process optimization in the power equipment industry marketing center,expanding the business process optimization studies theory.In the study,we used literature research,lessons learned,qualitative analysis comparative studies and other research methods combining theory with practice,the TH power equipment company marketing center business process optimization thematic studies.Specific studies include:Section I is Introduction.This section is mainly put forward the research background,purpose,meaning,content,methods and ideas of this article.Section II is business process optimization theory outlined.This section outlines the main concepts of business process optimization;business process optimization work ideas;current research and theoretical basis;business process optimization tools,procedures and methods.Section III is TH company original business process analysis.This is part of the company's main brief overview of TH,industry characteristics,strategic direction.While the current situation and problems existing business processes marketing center for analysis,demonstrate the necessity of the implementation of business process optimization.Section IV is TH Marketing Center business process optimization project design.This section describes the marketing center business process optimization ideas and methods;marketing center business process optimization objectives;specific marketing center business process optimization program design;marketing center business process optimization impact assessment.Section V is TH Marketing Center business process optimization safeguards implementation.This section analyzes the current situation and problems TH company information platform and organizational structure and proposed information platform and organizational structure optimization plan,and proposed system security,education,personnel training system construction program.Section VI is Conclusion and outlook.This part is the conclusion,the research article failed to do business process optimization prospect raised.Business processes are enterprises set up in order to meet customer value,based on their strategic objectives and sectoral policy formulation currently developing a series of operational steps to be completed.Business process flow,logistics,information flow and capital flow has a strict order defined,and each department is responsible for business segments,method and has a clearly defined role.Marketing Center as the company's business processes in a core sub-sections,carries an important role in the decision-making process of the company's main business,the company's development,as well as progress in the industry have a certain impact.In this paper,TH Power Equipment Marketing Center business process improvement ideas for the trail,the main contents of TH by induction current electrical equipment company marketing processes,reveal the problem and the cause of the company's existing marketing center business processes,while at home and abroad related industries through summary The main advantage of the marketing center business processes,to build both CRM interacts with BPI,mutual restraint TH electrical equipment company's new marketing center business processes,based on TH marketing process improvement,and further attempts to implementation of new business processes The results were evaluated.Specifically,the paper focuses on TH electrical equipment company marketing center business processes were analyzed as follows:(1)summarizes the TH Power Equipment Marketing Center existing business processes.Defects and problems TH company based electricity technology sector existing organizational structure,business processes and internal marketing center business processes,examine existing business processes marketing center,to further analyze the reasons for problems in existing business processes,which made marketing center business process improvement Necessity.(2)Based on the analysis of relevant industry marketing center on business processes,combined with TH electrical equipment company marketing center market services sector,business technology department and sales department of process improvement,TH proposed new power equipment company marketing center business processes structure that,according to the circular relationship interactive processes and technology to build a collection of CRM interaction with BPI,mutual restraint of the new business processes,in which BPI is CRM guide,and the scope and extent of BPI must be played on the CRM software system selection,screening role.TH progress a draw power equipment company's marketing center of the new business processes.(3)Finally,the effect on TH implement marketing center power equipment companies to evaluate new business process analysis,process efficiency and quality improvement respectively,aspects of customer satisfaction,the company benefits and organizational impact evaluation analysis,thus ensuring Marketing Center business process improvement science.With the continuous deepening of the financial crisis,the power equipment industry overcapacity,low productivity of multiple causes,power equipment enterprise management more and more difficult,in particular:(1)durable goods buyer's market deepening,nine of the last century Since the 1980s,the buyer of the power equipment market forces gradually disappeared,and demand-pull and fierce competition led to the upstream buyer's market increasingly prominent,therefore,how to get the order is no longer a simple price competition,but price + product + service + enterprise integrated problem-solving ability of the multi-role,multi-line competition.On the other hand,industrial development has led to ever-shortening product life cycles,the price war has been unable to meet all of the buyer's market,the production of services is the power equipment industry is currently the main form of occupation of the market.Of course,while competitive power equipment industry more competitive,but the oligopolistic structure of the market still exist,namely by outside production services model,companies can through advanced management mode,scientific and technical and production business model to adapt to the current market.Through rapid response to market changes,improve the current poor production and operation management,through research,analysis,transformation of the steps,implementation,evaluation of power equipment production and sales during the restructuring process to improve or to adapt the current competitive market,while electricity production,marketing of process equipment improvements have been widely recognized by the industry benchmark for companies at home and abroad.In fact,the process improvement process excess capacity power equipment industry is particularly important,because no difference homogenization equipment and engineering,resulting in the core competitiveness of enterprises increasingly weak electrical equipment,functions through business process improvement or reorganization Enterprises will be able to bring about fundamental change,so come to the fore in the realization of customer demand,the response to the current fierce competition in the market.Further,since the power equipment belonging durables marketing business marketing process,and there is a huge difference FMCG goods,durables marketing process many solutions designed to tap the customer needs,build relationships,and products and on related issues process,while FMCG products are excessive demand that the consumers themselves.In fact,sales of durable goods in the process,to a large extent the problem lies in the design of the follow-up program to build aspects of buyer-seller relationships,and product solutions.Therefore,the relationship marketing has become increasingly important in the power equipment industry,and competition power equipment and related solutions to problems is to decide power equipment supplier and buyer of long-term cooperation on the basis of time,therefore,for electrical equipment marketing business process improvement process,future You can focus on the relationship marketing model,business processes buyer questions,product solutions to problems further studies to optimize the process of forming a systemic electrical equipment industry marketing business processes.