Marketing Strategy Research Of Vacuum Blood Collection Tube Of Chengdu A Company

Since Vacuum Blood Collection Tube have been introduction into China, the market demand with huge quantity. Vacuum Blood Collection Tube is the most important role of provide the basis for the doctor to diagnose, it is the most important part of correct diagnosis,domestic demand for six billion pieces. Domestic and foreign are also actively promoting and using such products , and according to the actual situation of various countries,according to local conditions, formulated various norms and regulations. The widespread use of such products has led to a revolution as well as enormous business opportunities. China is a big country and a big producer of such products,through registration,with production qualification of enterprises no less than 100 , the scale is large and small, quality and price are uneven . Leading the development and direction of the industry is the United States BD company,which has a professional R & D team,its products in China market share is relatively high.Domestic enterprises have seen tremendous business opportunities and have begun to produce such products. Chengdu A company also took advantage of the medical industry,hereinafter referred to as A company, But the market share is not high. This article will start with the development of the industry of the product, and then start with the sales situation of A company. Will use the SWOT analysis method of the product strengths, weaknesses,opportunities and threats combined for analysis for Vacuum Blood Collection Tube. In order to find suitable actual situation for development the business enterprise management strategy and strategy method,to provide accurate positioning and market segmentation theory and data basis in the future. Will use the STP marketing strategy analysis of Vacuum Blood Collection Tube demand, and find out the target market after market environment clearance,and then accurate customer orientation around a series of marketing public relations. After a period of market examination and feedback to determine again if product need to be adjust after product positioning and target market. In order to achieve market finally breakthrough,required to confirm the product positioning and match the target market strategy, combined with the 4Ps marketing theory to the current developing marketing strategy choice of competition strategy, Including the specific product strategy, price strategy, promotion strategy and channel strategy.Hope through in-depth research and analysis to find solutions sales bottleneck of Vacuum Blood Collection Tube, to achieve substantial results and lay a solid foundation of breakthrough in the domestic market in the future.