Research On Marketing Strategy Of Subway Advertisement Of KY Advertising Company

With the development of public transportation in China,the subway has played a very important role in China’s public transportation system.The huge flow of people brought by the subway has attracted the attention of various enterprises.The company hopes to promote itself to the crowds through advertisements,so that subway advertisements have emerged as the times require,and gradually become an important emerging media in the advertising industry.The potential huge interest has attracted the competition of various advertising companies to invest in subway advertising.KY Advertising Company has occupied a place in the Chongqing subway advertising industry as a local enterprise in Chongqing.However,under the fierce industry competition,KY advertising company also has the following problems: The profit return is not satisfactory,but also in the further expansion of the customer group is also weak.In order to ensure the long-term sustainable development of the company,establish the company’s unique brand image in the new media of subway advertising to win more customers ’recognition,it is imperative to scientifically optimize the current marketing system of KY Advertising Company.Through analyzing the marketing environment of KY advertising company from macro to Micro,using strategic business model to design the questionnaire marketing situation,and analyzing the specific marketing problems of the company based on hierarchical analysis model,this research provides the direction for the optimization of marketing strategy.On this basis,around the marketing problem of KY advertising company,the marketing strategy of KY company is put forward,and a new marketing strategy of KY advertising company is formulated from four aspects: marketing strategy,price,promotion,and brand.Firstly,the market strategy is to refine the market segmentation variables,widen the target market,and establish the localization and development of emerging media market positioning,further expanding the company’s market;Secondly,through analyzing the influencing factors of the price of media products,the price of subway media products can meet the needs of the market and customers.Thirdly,the marketing strategy analyzes the current market competition,designs the KY advertising company discount promotion strategy advertisement,improves the company’s promotion strength;Finally,the brand strategy improves the brand image of the company through the construction of internal culture and external image and the specialization of operating processes.This research has certain guiding significance for the marketing business of KY advertising company,and can provide the basis for marketing optimization measures of the same type of enterprise.