| In recent years,China's property insurance industry has been developing rapidly.According to the China Insurance Regulatory Commission in January and September 2016,the original insurance premium income of the property insurance company in the first nine months of 2016 was 682.484 billion yuan,up by 8.97 percent year on year.The insurance industry in the first year of the year;2016 the property insurance company Insurance Regulatory Bureau in the provinces have organized to study and implement the "provincial insurance industry development thirteenth five-year plan" mobilization meeting to promote the development of the province's insurance industry.With the deepening of the opening to the outside world,property insurance business specialization,the degree of integration continues to increase.Professional service experience and integration services to become the leading P & C business;contrast,domestic property insurance companies operating both in terms of level of development,quality of personnel,the degree of cross-business and integrated business service model,with large-scale international comprehensive insurance Institutions,there is a large gap.From the domestic point of view,the major banks,securities and other financial institutions continue to expand the scope of business,no longer limited to the original scope of business,but in the direction of diversification,as of now there are 200 companies waiting in line insurance License,property insurance market competition is very intense.In the face of internal and external development opportunities and threats,the insurance and marketing business marketing strategy innovation and exploration,is China's property insurance company's top priority.PASD company in the domestic property insurance industry in the first echelon,in the insurance business marketing has accumulated some experience,but with the country in recent years on the insurance industry to implement the norms,reform,the huge domestic property insurance market,so that competitors And potential entrants eager,intense competitive environment for the property insurance industry is volatile.This paper studies the marketing strategy of PASD's property insurance business,which is the exploration of the marketing optimization strategy in the current competitive environment,which is of great significance to enrich the marketing strategy in the new situation of the property insurance industry.At the same time,it is instructive and practical to solve the practical problems of PASD's property insurance marketing.This will be PASD's case,from product strategy,channel strategy,marketing performance and marketing team aspects,to analyze the current situation PASD property insurance business marketing company,SWOT analysis,analysis PASD company's strengths,weaknesses,opportunities and threat,on the basis of a comprehensive analysis of the company,got the house there is an agent acts less standardized quality,customer retention mining and lack of capacity,network marketing channel construction imperfect,lack of talent and a comprehensive incentive system and management responsibilities backward problem;in clear PASD company's strengths,weaknesses,opportunities and threats,as well as problems in the property insurance business marketing,combined with4 P marketing mix theory,explore PASD Insurance company marketing strategy,the paper PASD company property insurance business marketing strategy discussion,not a micromanager from all aspects discussed,but based on the presence PASD company's SWOT analysis and development,targeted marketing strategies proposed,as a general policy,we do not focuses on;any policy The implementation must be equipped with the necessary safeguards,this article will be from the Internet,According to the customer,construction and marketing teams,and several other aspects,provide safeguards for PASD company property insurance business marketing strategy,this paper hopes to explore and improve PASD company's market competitiveness and achieve a strategic goal Area leaders. |
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