Z Company's Major Customer Relationship Management Research

With the rapid development of China’s social economy, the demand for third-party logistics market increased rapidly. Under the stimulation of market demand, the rapid development of domestic logistics enterprises, the growing scale of the industry, coupled with the increasing number of foreign logistics enterprises into the domestic market, to intensify the domestic logistics enterprises market competitiveness has brought great threats and challenges. We must develop the ability to control domestic and international market competitiveness of the logistics system with the theme of enterprise development, and market demand as the leading power.This paper first introduces and analyzes the third party logistics from the theoretical analysis method,the problem analysis method and the empirical analysis method,and makes a more detailed analysis of the third party logistics industry big customer characteristic and the big customer management practice. Secondly,combined with many years of personal practical experience, I analyzed Z company’s major customer management status and relationship management in the short-term weaknesses, summed up and rationally discussed the chemical industry, large customer management. Again,I put forward a strong targeted advice and constructive suggestions on current Z company customer relationship management problems. It is aimed at strengthening the market competitiveness of domestic logistics enterprises under the new situation. We should adhere to the focus of innovation-driven management, focus on optimizing the reform and opening up, speed up the transformation and upgrading, aim at market trends, improve management methods and improve service, as well as gather innovative talents and other core elements,effectively improve customer satisfaction and loyalty. It is proved that under the situation of increasingly fierce market competition, the relationship between large customer relationship management plays an important role in the enterprise market position, operating income and medium and long term development strategy. The conclusion is that the implementation of the new strategy of customer relationship management, the development of new economy, generate new impetus, to maintain normal, sustainable and healthy development has practical significance.