The Research On O2O Business Model Of The WD Group In Internert Era

Under the age of the Internet,information technology to a diversified development,penetration into the life of all aspects of the.020 mode has a subtle influence on society,businesses and consumers.As China's famous enterprises,how to attract and retain customers,how to reform the organizational structure and achieve profitability,this paper will be based on the business model of WD group,WD group as an example,systematically analyze the development of WD group's business model,profit model,organizational structure,marketing model,value network,etc..This paper discusses how to use the WD group to analyze and manage the urban complex,and constantly adjust the marketing mode and management mode,which includes the organization value proposition,the market segmentation and customer relationship,cooperation partners and distribution,profit model and so on.On the basis of the above,this paper puts forward the interactive operation of the online and offline,the large member system,the management of large data system,the introduction of business credit mechanism,strengthen human resources support,training of loyal and stable customer base and other security measures.After reviewing the concepts and features of the basic business model and 020 business model,this paper concludes that the 020 model has the advantages of simplifying the transaction process,reducing the inventory,the short transaction level,breaking the time limit,increasing the business opportunity.Review of WD fought in the process of commercial real estate,in the perspective of value network,WD business model development process is divided as a single store model,combination store mode and urban complex three stages,and through the SWOT model analysis of internal and external,based on proposed strategic development proposals.According to the basic situation of WD group and the characteristics of WD model,the 020 group's 020 business model is designed.The main difficulties and problems in the process are analyzed.Finally,the security measures are put forward.