Web-based E-commerce Business Operations Mode

Development of the Internet, e-commerce has been the rapid development of new trading patterns are emerging. The emergence of commodity trading platform allows online stores and development of the growing and become a new business model.In this paper, the theory for the development of electronic commerce, business model related to the status of theory and research, analyzes and summarizes the impact of network-based e-commerce enterprises in the online store operations facing opportunities, challenges, reveals the existence of the business operations of the advantages and disadvantages, At the same time, by the author operated by online stores as an example, mode of operation for the online shop, equity settings, and development of further research. Derive the condition of the network construction of business operations, namely: the orderly operation of the network companies should have a good policy environment, technical support and efficient internal management; to resolve the problem that already exists from the establishment of a multi-channel online marketing platform, customer care management and effective internal allocation mechanism attractive starting point ; network enterprise development trend of Internet-based multi-platform integration and channel sales.This paper is divided into six parts, the first part of the questions, a clear purpose and significance of the research; second part of the research conducted for the review; third part of the network for e-commerce companies based on the current situation analysis; The fourth section is operated by more than a year of online shops as an example, a descriptive analysis of Web-based e-commerce businesses operating mode, equity settings, organizational structure, operational mechanisms; fifth part of the enterprise business model and build conditions analyzed. The sixth part of the conclusion, this article was reviewed and summed up, and need further study.