| The service is the soul of the tobacco business enterprises.Especially in recent years,the bottleneck of the development of the tobacco industry continue to highlight the municipal commercial company,how good customer service is stable channels,enhance the quality of network construction,effective means to break the bottleneck of the development.In recent years,around the City business,continue to strengthen the research area of customer service,through the construction of service promote the service system,standardized and orderly development,to strengthen the quality of service,to win customer satisfaction.But due to the particularity of tobacco industry in the service system operation process,customer centered service concept has not fully implement the specific service work,is not based on the real needs of customers,accurate service,service system the optimization and improvement of space.The tobacco companies of Wuzhorng City service system as the research object,through the use of marketing theory,using literature review,investigation,quantitative analysis and case analysis,analyzes and diagnoses the current status of the quality of service of tobacco companies in Wuzhong City,finding out the existing operation of the existing customer service system in the process of problems and deficiencies,and puts forward a series of focus on solutions,such as the overall structure of the perfect reconstruction operation system,optimization of terminal construction standards,service guarantee means of promotion,and for the optimization of the service system with the practical tactics.At the same time,equivalence and consistency of service of municipal tobacco companies has the main service provided by this article is also on the other the company to carry out perfect service system play a certain reference value. |