The Research On Network Layout Optimization Of Rural Microfinance Companies In China

In 2006,the China Banking Regulatory Commission to promote a new round of rural financial reform,the purpose is to set up a new type of rural financial institutions to fill the blank of rural financial market and guide the capital flow to the rural areas.As a representative of the new type of rural financial institutions,microfinance company has developed rapidly,and compared with other new type of rural financial institutions,microfinance company with clear property rights,and are less government intervention.Microfinance company become new power in the rural financial service system.However,microfinance company in regional distribution is very unequal status,microfinance resource allocation has the tendency to deviating from the "agriculture,rural areas and farmers".The purpose of this paper is to through studying the network layout of rural microfinance company,analysis the influence factors of rural microfinance company network layout and decision-making mechanism,and studies how to optimize network layout in order to realize the sustainable development and the combination of "agriculture,rural areas and farmers" service.First,this article is from a theoretical perspective,on the basis of central geography theory,financial exclusion theory,regional economic theory,financial sustainable development theory and cost and benefit matching principle,balance between demand and supply principle to build rural microfinance company theoretical analysis model of network layout,provide theoretical support for the later research.Second,after the summary of the development of microfinance company in China,using the statistical data and the related indicators analysis of microfinance company's network layout in China,and summarizing the current microfinance company site layout problem.Based on the sample data of 355 rural microfinance companies in 225 counties of eastern,middle and western areas.Used Logit model and multiple regression model to analyze the factors of the rural microfinance company network layout and it whether can improve farmers' welfare level.The result show that rural microfinance company in network layout mainly consider the local county financial demand,local county economy activity and local financial environment for sustainable development which factors is affecting rural microfinance company sustainable development.Supporting the "agriculture,rural areas and farmers" is not the main consideration for rural microfinance company.Government administrative intervention against rural microfinance company to set up branches.Rural microfinance companies can improve farmers' welfare level.Overall,rural microfinance company play a positive role in alleviating rural financial repression and farmers' welfare.In order to optimize the site layout of rural microfinance companies,realize the sustainable development of rural microfinance companies and service "agriculture,rural areas and farmers ",this paper argues that can from four aspects: First,the government should play a policy guidance function,moderate policy inclination and support;Second,vigorously develop the county economy,build good financial sustainable development environment;Third,lower the standards of the rural financial market access,actively guide industrial capital and private capital into the rural financial market;Fourth,optimize the distribution network strategy,make clear the rural microfinance companies' market positioning.