Study On The Sustainable Development Of Rural Microfinance Based On Yueyang County Rural Credit Cooperatives

Since the Reform and Opening up,China's rural economy has achieved rapid development,and rural economic outlook has been effectively improved.Most of the rural areas have solved the problem of poverty,and towards a well-off life.But what can not be ignored is that despite the continuous improvement of urbanization,the rural population still occupy a larger proportion.It is difficult and challenging for governments to provide financial services to the rural poor and further alleviate poverty in rural areas.Microfinance is secured by credit and has a small loan amount.As a kind of financial service mode,microfinance has filled the vacancy of financial market,alleviated the financing difficulties of poverty,low and middle income farmers,and played a significant role in promoting the development of rural economy in China.However,China's microfinance is mainly for the purpose of poverty alleviation,although it had been translated into commercial financial services gradually,the sustainable development of microfinance is still a big problem,which is reflected in the microfinance institutions in practice,it is difficult to balance the social objectives of rural low-income groups and to maintain their own business sustainable financial goals.Especially in the construction of Pratt&Whitney financial system requirements,it is particularly important to provide long-term sustainable financial services for rural low-income people.Therefore,in order to ensure the sustainable development of microfinance institutions better,it is of profound theoretical and practical significance to evaluate the sustainable development of rural microfinance to improve the rural financial market system.Based on the study of rural credit cooperatives in Yueyang County,this paper analyzes the sustainable development of rural microfinance in Yueyang County and put forward some suggestions.First of all,this paper combs the relevant theoretical basis of the sustainable development of rural microfinance,and define the concept of rural microfinance sustainable development.Secondly,it analyzes the present situation of rural microfinance in Yueyang County,and analyzes the supply and demand of rural microfinance in Yueyang County.Then,based on the case of Yueyang County Rural Credit Cooperatives,this paper analyzes the sustainable development of microfinance in Yueyang County Rural Credit Cooperatives from the perspective of financial sustainability and organizational sustainability,and summarizes the advantages and problems of its development.Through the study,this paper finds that the economic and financial development in Yueyang County is fast,which provides a good development environment for rural microfinance in Yueyang County.However,the contradiction between supply and demand of rural microcredit in Yueyang County is more severe.The situation of sustainable development of credit finance is not optimistic,and the sustainable development of the organization needs to be improved.Finally,based on the above research,the paper puts forward some suggestions to promote the sustainable development of rural microfinance.