Research On The Effect Of "Internet Plus" And Financial Inclusion For Household Entrepreneurial Choice

As China’s economic development stage to enter the new normal,innovation drive become the new source of power.Whether in the economic developed countries or developing countries,entrepreneurship and innovation is vital to a country’s economic growth,while in developing countries,lack of credit support and the imperfect financial system is the biggest obstacle to potential entrepreneurs’ innovation and success.For this reason,the development of Financial Inclusion in recent years has become the preference in many countries to improve the entrepreneurial environment and eliminate the financial constraints.Along with the Internet revolution,modern information technology used in the financial industry comprehensively,through the help of the Internet in convenient,quick and easy access,the financial inclusion will further reduce the level of financial transaction costs and asymmetric information from two aspects: breadth and depth,it can alleviate the financial exclusion of startup,increasing the financial inclusion degree of entrepreneurial behavior.So,under the background of "Internet plus",we choose to find the relationship between the level of financial inclusion and public entrepreneurial choice,this will provide solutions in accelerating the development of "Internet plus" entrepreneurial system and rich new financing mode in entrepreneurial works.Based on the above consideration,literature review and theoretical analysis,by discussing the theory of career choice and financial inclusion,we expound the connotation of entrepreneurship and financial inclusion.Combined with China’s current "Internet plus",we use Index of Internet Financial Inclusion from Peking University and statistical data related to entrepreneurship to explain the present situation and difficulties in inclusive financial and entrepreneurial behavior.Then,By building and deriving career choice model under the constraints of information and credit,this article further discuss the premise of inclusive financial development impact on individual career choice under the premise of "Internet plus".Finally by using China Family Panel Studies(CFPS)data from 2014 cycles,this article test the relationship between inclusive finance and entrepreneurial choice with the support of Internet technology from different perspectives: such as urban and rural,education level,income level,etc.Results show that,whether from financial access or from the point of financial availability,the increase of financial inclusion with "Internet plus" will effectively promote the family to participate in the activities of business,in addition,the fusion of "Internet plus" and financial inclusion in urban families,high income families,higher education level families and non-farm business families plays a positive role in promoting entrepreneurship.Finally,on the basis of the present situation,theoretical mechanism and empirical test results,the main conclusion is that: the application of the Internet technology can promote financial inclusion levels,which may play an intermediary effect on raising the entrepreneurial probability of the family.According to this point,we can make some corresponding policy recommendations to the present work of "popular entrepreneurship and innovation" : it is very important for financial inclusion to be deeply combined with the Internet technology in order to promoting entrepreneurship,the formal financial regulators should maximize the layout of the bank branch and make the financial products and services understand and use by the target customer in a more convenient and efficient way with "Internet plus",that will improve the participation degree of the entrepreneurial families to formal financial markets,which will also effectively relieve the credit constraints,and ultimately achieve the goal of flourishing innovative and entrepreneurial activities.