| As China’s economy has entered a new normal,the upgrading of the industry requires tourism to accelerate the pace of development,to tap the potential of deeper development,to open up a broad space for development.The increase in the per capita disposable income of residents,making consumers more pursuit of experiential tourism,which is a challenge to the traditional tourism.Shaanxi Province,as a province of tourism,in order to deal with the state of the new normal tourism development challenges,to meet consumer demand for tourism,Shaanxi Changqing Huayang tourism area as the "second international tourism brand of Terracotta Army",in addition to the development of heritage tourism ecological leisure tourism.At present,the academic circle has the definition of experiential tourism experience content,experience standard were discussed,and the development method of experiential tourism projects are studied,and applied to the actual planning and product development.Under this background,the Shaanxi province will need to deal with the Changqing Huayang tourism area as the "second international tourism brand of Terracotta Army" to the development of ecological leisure tourism,with the help of the academic research results,to explore how todevelop Shaanxi Changqing Huayang tourism experience tourism.In this paper,how to develop the experiential tourism scenic spots in Changqing Huayang research,in accordance with the questions,analyze problems and solve problems,research method of qualitative analysis combined withquantitative analysis,static analysis combined with dynamic analysis,datacollection and analysis of the combination of literature.On the basis of ChangqingHuayang tourism area development status,this article use ASEB grid analysis Changqing Huayang tourism area experience tourism product development of the qualitative analysis of the system,from the active theme development principles,special events and safeguards,forming a scenic experience tourism product development and design program system.This paper innovatively puts forward a new idea of Tourism Development--the development of experiential tourism for Changqing Huayang tourism area.But this article has not specifically studied the operation details of tourism experience products,the program has not yet accepted the reality of the operation and inspection,which is the focus of follow-up study and improvement.I hope this research can help the development of Changqing Huayang tourism experience tourism,so as to promote the development of Shaanxi ecological leisure tourism,tourism development and provide reference for other small and medium-sized historical and cultural city. |
