Research On Samsung Display And BOE Development

1.Background of the subject:Global Display Panel Industry is on the high speed of development,Korean company Samsung Display is currently the most influential display panel company.But In the beginning of the panel industry,In the 90s',that was the word of Japanese Display companies,such as SONY,HITACHI,and SHARP;how can Samsung stand out of the industry through the huge suppression from the Japanese companies?The developing strategy of Samsung Display seems very worth learning,and also the developing of the display industry is the most important fact to the result.China mainland Display is in developing rapidly,such as BOE,CSOT etc.,which is under a series of investment from government and enterprise,especially the TFT-LCD investment.While the China mainland display panel companies' entry the industry markets,the competition is getting even fiercer.Each company has their own strategy to the market.How Samsung beat Japanese display in the past 20 years,how the industry is going to,and how China display panel companies learn from it?That's the background of the subject.2.Subject SignificanceSince the China mainland display companies entered the display markets,base on the huge supports from economy investment and government,mainland display industry is rising rapidly,and the price is always our advantage;however,the technical requirements is getting more and more important as the society moves on,low price strategy won't stay forever,we need to be developing.The sales data shows that the global display industry is worth over 100Billion,and the different countries' competitiveness shows the differentiations;the leading team Korean display(Samsung Display)market share is around 50%,Taiwan display companies decreased 17%in last year under the pressure of market even they still have strong competitiveness,Japanese Display seems not easy last year,Sharp and JDI YoY decreased 50%,Sharp was bought by Foxconn in the 2016 Q3.Mainland Display as we mentioned,is developing rapidly,BOE YoY increased 30%and CSOT,Tianma also keep increasing in last year.Which we can see that the Korean Display would be the ferocious competitors of mainland display companies.3.Subject Value:Regarding to the history,Korean display industry was also up the creek,and they worked it out and become the global No.1 display company,learning their strategy is meaningful,which can lead our mainland display industry BOE to the better future.What's more,we can predict the display formation and that might change our life way in the near future.4.Main Contents:(1)World's Display Industry Development History(2)Korean Samsung Display History and Strategy(3)China Mainland Display Industry Situation and BOE Developing Strategy(4)The Development Trend of Global Display and BOE Developing Suggestions.