Sinopec (Inner Mongolia) Yijie Convenience Store Marketing Strategy Research

In recent years,the convenience of gas stations in the domestic and foreign business scope,has become a new field in the convenience store retail industry.Based on the advanced experience of the international advanced oil products sales company gas station convenience store business,Sinopec vigorously developed the convenience store business of the gas station,and formed the brand of easyJet convenience store.Sinopec Inner Mongolia branch is a traditional oil sales company,is the main supplier of refined oil products.In the current macroeconomic normal,the oil industry is difficult to manage the situation,the development of easyJet convenience store business,convenience store business from scratch,from small to large,to achieve leapfrog development.Sinopec choose to open a convenience store,the requirements of the times,is an inevitable choice for enterprises.However,in the course of the development of the business encountered a lot of challenges from the inside and outside.The company to the Sinopec Inner Mongolia convenience store business as the research object,first described the research background,significance and the domestic and foreign business convenience store and gas station convenience store business development in the convenience store business gas station,briefly stated the related theories,then describes the Inner Mongolia Petrochemical Company to process and characteristics of convenience store business the development and the use of SWOT analysis,and questionnaire investigation method,through the operation of a large amount of data,a detailed summary of the existing easyJet convenience store business development problems,analyze the causes of the problem;through in-depth research,from 5 aspects,put forward the marketing strategy of convenience stores easyjet.Finally come to the conclusion,gas station convenience store promising,the market potential is huge,the development of broad.This paper hope through in-depth study of development problems and countermeasures,convenience store aspirational,offer good advice and help for the development of Inner Mongolia branch of Sinopec convenience stores easyJet company,solve the deep-seated problems of long-term development,to ensure that the express convenience stores to the long-term health of the sustained and rapid development.